Think Big, Start Small, Begin Now

Published in Business Direction on Dec 29, 2018 by Tim Marner™

Cast your mind back, It’s January 1st 2018, you have an incredible idea for a new business. You know exactly how you will make it, who your target audience are, what value you will bring, you know you are bridging a gap in the market and your idea has huge potential... but then life simply gets in the way. Then you blink and it’s 2019. Another year has passed, and another business idea just slipped away into nothing but a dream.

Drop Your Ego and Start from Scratch Corporate Colin

It's our prediction for 2019 that those brands who create, compose and coach will be the ones that will lead the way. Those that are consistent in their content creation, compose for their audience and coach their customers with value will be the ones who succeed and start to set the standard. Those that DO instead of just saying, those that drop their ego and start from scratch, those are the ones that are going to make it, and we cannot wait.

Make it Happen and Shock the Fuck out of Everyone

So at what point can you say you have ‘a brand’? The truth is, it can take years and years to build a brand and one of the hardest parts of that journey is understanding who your brand is and what your brand stands for. The same way that as your children grow you will begin to notice they have certain personality traits, quirks and idiosyncrasies and they will fascinate you in how easily they adapt to different environments. Your brand is no different.

Use What you Have. Then do What you can with a Difference.

What sets you and your service/product apart from everybody else. Everybody else doing the same thing as you? Why should I shop with you and not them? What do you offer that they don’t? A good brand built on strong foundations will reassure your customer every time in that they have made the right decision.

How Badly do you Want it?

We have said it a million times before and we will say it again. A brand isn’t a logo or a website. A brand is how you make your customer feel, it’s how you speak to your customer on the phone, it’s how you talk on social media, its what they say about you behind your back and it’s the impression that’s given before they even meet you. It’s the whole experience.

This is the beginning of anything that you want. The question is how badly do you want it?

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