Soulja Boy, Fiat Puntos, Tamagotchi's and Nokia. Welcome to the Noughties
Cast your mind back, to a by gone age. It’s the height of the noughties. It's 2007, Crank that by Soulja Boi is blasting out of a Fiat Punto that drives past and you’ve got your trusted Tamagotchi now in adult phase strapped to your waist. It’s a status symbol, and so is the silver clamshell phone you’ve got in your pocket. Zone in on that phone/thing, it’s probably Motorola or Nokia and it’s most likely looked like the picture on the right. A plastic brick-like device with numeric keys on the bottom and a low-resolution screen on the top, potentially colour but definitely shit. If you were lucky it had a simple camera capable of taking 1.2 megapixel photos, a calendar, and had a couple of low-res but very addictive games; Snake we’re looking at you. That aside, it was used 99% for texting and calling. In the early 2000s you might have upgraded to a BlackBerry 6210 — a favorite among text-obsessed teens and corporate employees tied to their email inboxes.
But in 2007 the cellphone industry was taken hostage by a man who used a half eaten fruit for his brand logo and dressed all in black, all of the time underneath the baking Californian sun. Genius they say goes with madness and in hindsight, there is only before and after the iPhone. “An iPod, a phone, and an Internet communicator,” Steve Jobs famously said on stage at Macworld in 2007 when unveiling the first iPhone. “Are you getting it? These are not three separate devices. This is one device.”
The New Kid on The Block
Nearly 12 years on and we’re gripped, iPhone this, iPhone that. We’ve all been gripped by Apple/iPhone fever at some point in our lives, and it’s no surprise considering just how well they do marketing. But, out in Asia there is a new kid on the block and they’ve just taken Apple’s ball.
Huawei aren’t exactly new to the tech world, they’ve been around since 1988 but since then they’ve been growing at a fast pace. With a revenue of $92.549 Billion in 2017 they’re a force to be reckoned with, even more so when you consider it’s just overtaken Apple as the world's second-largest smartphone vendor by volume in January-September.
Where is it Going?
This is just a slight kick in the nuts though for Apple, as Chinese and American political tensions rise Chinese companies are now starting to penalise people for using and owning American Products, whilst Chinese own products such as Huawei are subsidised. Figures are saying the iPhone XR could lose out by 2.5 million units while the iPhone XS will see a cut of 1 million units.
It'll be interesting to see how this plays out in the western world and whether Huawei can topple the iPhone, it’s unlikely but if we said 12 years ago that Nokia would be bottom of the pile you all would have laughed at that too. Although they’re yet to take on the American market due to political tensions, with Huawei now encroaching on Apple & Samsung soil in the UK and Europe, they’re offering at the very least a side by side comparable product for less and it looks good too.
Need Our Help? Just get in touch today!
Wether it's branding, photography or even a cool website, we can help you make an impact.