Your Followers Aren't Going to be the Same on Every Platform

Published in Education & Training on Jan 04, 2019 by Tim Marner™

As a branding and design agency we use social media on a daily basis and are always creating new content ready for continuous social posts on each of our platforms. Social media can be a powerful tool when it comes to growing your brand awareness and will boost your visibility among potential customers, meaning you will get a large amount of advertisement for half the price and time of creating a huge blockbuster advert.

There’s a very good chance your customer base is not comprised of just one singular buyer character, rather, it is more likely made up of a multitude of people and personality types. And if you fail to recognize and speak to your entire audience, it can cost you real leads and money mon ami.

Repurpose Content for Different Customers Partner

One of the keys to creating a good business is always staying fresh in the mind of your customers. Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time. Social media has quickly become one of the biggest inventions on the planet, attracting millions of different people every day to absorb content and all of these users are potential customers.

Follow a content marketing strategy that aims to reach different audiences and tailor your content to talk to specific groups and individual character types.

Stats Don't Lie Esé

By sharing your content on social media you are giving users a reason to interact with your brand. You don’t even have to be selling anything, just give your audience a value bit of information that makes their life better and they begin to connect with your brand on a more meaningful level.  If your sat there thinking “but my target audience aren’t on social media” then your wrong sunshine. The number of adults using social media’s has gone from 7% in 2005 to 69% ten years later and social media use on mobile devices is seeing a 30% growth every year. 

Everybody is Different

As an agency we are frequently active across Facebook, Twitter, Instagram and LinkedIn. But with every platform comes a different audience. What may be very well received on Facebook might not go down as well on Instagram and visa versa. This is where producing quality content and delivering it in the right way for audience consumption becomes essential. Understand your audience, there wants, thoughts and needs and then supply them the content to keep them returning to each of your social media platforms.

Your Audience are Waiting for you

"Not all Content Needs to be Shared Everywhere. And not all Content is Suitable for Every Social Media Platform."

If there’s one thing to take away from this blog, it should be just how critical it is to communicate, both inside and outside of the box. The ability to refine your communication and ensure that your message captures the attention of all your customers, and we mean all of them across every one of your channels will be a key indicator of whether your brand is doing its job right.

Remember to never forget to ask yourself WHY you’re posting. Knowing what the meaning of the post is, and what its main goal is will make it easier to convey your brand's message to your loyal and potential new customers.

"This post was brought to you straight from the horse's mouth."

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